Opportunity
Post-pandemic, the remote working scene exploded. SaaS companies worldwide built products focussing on remote and async-first working principles.
Yet, these remote markets seem under-approached. Etashi is based on Chamonix, France – one of the locations where this way of working thrives.
Solution
Use existing users’ location details or “pockets-of-async” to optimise marketing for potential async market reach. Certain locations are more open to the “async-way”.
In addition to location information, other information (such as personas), legislative factors, salary scales and other inputs can be used to optimize a model with (possibly) more accurate outputs- with optimized probability of conversion.
This is used in marketing campaign optimization.
Result
Increased user conversion. Refining your strategy by 1%, puts your company 10% ahead of the competition.
